CFB Bowl Game Sponsors: What Do These Companies Actually Do?
Do you stay up at night wondering what 68 Ventures — sponsor of the 68 Ventures Bowl — actually does? We investigated!
The Fantasy Life Investigative Division got a call last week.
“I know what Goodyear does. I get Vrbo, even though I refuse to say ”verbo" as a word. But what does Wasabi Technologies do? And StaffDNA could be any number of things, half of which I'm affraid to guess. Please help."
We don't take on any case here at FLID, but I even wondered about StaffDNA. So I took the case. Asked the hard questions. Got answers.
Peruse the files below. And if you have a case for the FLID, come find me on X.
Cricket Celebration Bowl
- Date (time): December 14th (12 p.m.)
- Network: ABC
- Location: Atlanta, Georgia
- About the sponsor: Cricket Wireless is a prepaid wireless service providing affordable phone plans with no annual contract. Cricket has sponsored the Celebration Bowl since 2020.
IS4S Salute to Veterans Bowl
- Date (time): December 14th (9 p.m.)
- Network: ESPN
- Location: Montgomery, Alabama
- About the sponsor: Integrated Solutions for Systems (IS4S) provides engineering and management solutions to the government, military, and commercial customers. Their key technology areas include everything from open systems architecture to machine learning, robotics, avionics, and much more. This is the first year that IS4S is sponsoring the Salute to Veterans Bowl.
Scooter's Coffee Frisco Bowl
- Date (time): December 17th (9 p.m.)
- Network: ESPN
- Location: Frisco, Texas
- About the sponsor: Scooter's Coffee is a drive-thru coffee chain operating in 29 states that prides itself on strong relationships with the farmers, franchisees, and team members that all work together to create high-quality drinks. Scooter's Coffee has sponsored the Frisco Bowl since 2023. If you ever stop at a Scooter's I strongly recommend the Peanut Butter Crunch Blender.
Boca Raton Bowl
- Date (time): December 18th (5:30 p.m.)
- Network: ESPN
- Location: Boca Raton, Florida
- About the sponsor: There is no title sponsor for the Boca Raton Bowl. You can view the full list of sponsors here: https://bocaratonbowl.com/sponsors/
Art of Sport LA Bowl
- Date (time): December 18th (9 p.m.)
- Network: ESPN
- Location: Inglewood, California
- About the sponsor: Art of Sport sells body and skin care products designed for athletes. Their products include deodorant, lotions, body washes, shampoos, and more daily essentials to power and protect your active lifestyle.
R+L Carriers New Orleans Bowl
- Date (time): December 19th (7 p.m.)
- Network: ESPN2
- Location: New Orleans, Louisiana
- About the sponsor: R+L Carriers is a freight shipping company that operates a fleet of 21,000 tractors and trailers serving the contiguous 48 states as well as Canada, Puerto Rico, and the Dominican Republic. R+L Carriers has sponsored the New Orleans Bowl since 2006.
StaffDNA Cure Bowl
- Date (time): December 20th (12 p.m.)
- Network: ESPN
- Location: Orlando Florida
- About the sponsor: StaffDNA is an employment agency that connects qualified healthcare professionals with high-paying travel nurse and allied health jobs. This is the first year that StaffDNA has sponsored the Cure Bowl.
Union Home Mortgage Gasparilla Bowl
- Date (time): December 20th (3:30 p.m.)
- Network: ESPN
- Location: Tampa, Florida
- About the sponsor: Union Home Mortgage is a full service mortgage lender with a belief that homeownership should be accessible to everyone. Union Home Mortgage has sponsored the Gasparilla Bowl since 2020.
Myrtle Beach Bowl
- Date (time): December 23rd (11 a.m.)
- Network: ESPN
- Location: Conway, South Carolina
- About the sponsor: There is no title sponsor for the Myrtle Beach Bowl. You can view the full list of sponsors here: https://www.myrtlebeachbowlgame.com/sponsors/
Famous Idaho Potato Bowl
- Date (time): December 23rd (2:30 p.m.)
- Network: ESPN
- Location: Boise, Idaho
- About the sponsor: The Idaho Potato Commission is a marketing board that represents potato growers in Idaho. They have sponsored the Famous Idaho Potato Bowl since 2011.
Hawai'i Bowl
- Date (time): December 24th (8 p.m.)
- Network: ESPN
- Location: Honolulu, Hawai'i
- About the sponsor: There is no title sponsor for the Hawai'i Bowl, you can view the full list of sponsors here: https://www.thehawaiibowl.com/the-bowl/sponsors/
GameAbove Sports Bowl
- Date (time): December 26th (2 p.m.)
- Network: ESPN
- Location: Detroit, Michigan
- About the sponsor: GameAbove Sports is a business development company investing in the future of global sports excellence. Their core business lines include capital investment, sports marketing and management, and supporting youth sports to ensure equal access for all young athletes. This is the first year of the GameAbove Sports Bowl which was previously known as the Quick Lane Bowl.
Rate Bowl
- Date (time): December 26th (5:30 p.m.)
- Network: ESPN
- Location: Phoenix, Arizona
- About the sponsor: Rate (formerly known as Guaranteed Rate) is a residential mortgage company with more than 850 locations across the United States. As of 2020, they were the third largest mortgage lender in the US. Rate has been the title sponsor of this bowl game since 2020.
68 Ventures Bowl
- Date (time): December 26th (9 p.m.)
- Network: ESPN
- Location: Mobile, Alabama
- About the sponsor: 68 Ventures is an investment company based in Alabama that focuses on real estate development and private equity investments in the Gulf Coast area. 68 Ventures has sponsored this bowl game since 2023.
Lockheed Martin Armed Forces Bowl
- Date (time): December 27th (TBD)
- Network: ESPN
- Location: Fort Worth, Texas
- About the sponsor: Lockheed Martin is defense contractor and aerospace manufacturer that serves as one of the largest government contractors in the United States. Lockheed Martin has sponsored the Armed Forces Bowl since 2014.
Birmingham Bowl
- Date (time): December 27th (TBD)
- Network: ESPN
- Location: Birmingham, Alabama
- About the sponsor: There is no title sponsor for the Birmingham Bowl. You can view the full list of sponsors here: https://birminghambowl.com/sponsors/
AutoZone Liberty Bowl
- Date (time): December 27th (7 p.m.)
- Network: ESPN
- Location: Memphis, Tennessee
- About the sponsor: AutoZone is the largest automotive parts and accessories retailer in the United States. AutoZone has sponsored the Liberty Bowl since 2004.
DirecTV Holiday Bowl
- Date (time): December 27th (8 p.m.)
- Network: FOX
- Location: San Diego, California
- About the sponsor: DirecTV is a satellite service and TV provider with more than 11 million subscribers across the United States. Many of you may even watch this game through DirecTV! DirecTV has been the title sponsor for the Holiday Bowl since 2023.
SRS Distribution Las Vegas Bowl
- Date (time): December 27th (10:30 p.m.)
- Network: ESPN
- Location: Las Vegas, Nevada
- About the sponsor: SRS Distribution is a roofing and building materials distributor with over 750 locations in 46 states. SRS Distribution became the title sponsor for the Las Vegas Bowl in 2021.
Wasabi Technologies Fenway Bowl
- Date (time): December 28th (11 a.m.)
- Network: ESPN
- Location: Boston, Massachusetts
- About the sponsor: Wasabi Technologies is a cloud storage and data platform with a mission to store all the world's data by making data storage simple, affordable, predictable, and secure. Wasabi Technologies has been the title sponsor of the Fenway Bowl since 2021.
Bad Boy Mowers Pinstripe Bowl
- Date (time): December 28th (12 p.m.)
- Network: ABC
- Location: New York, New York
- About the sponsor: Bad Boy Mowers manufactures and sells mowers, tractors, UTVs, and tools. They sell directly to consumers and businesses via their website and a large network of authorized dealers across the United States. Bad Boy has sponsored the Pinstripe Bowl since 2022.
Isleta Resort and Casino New Mexico Bowl
- Date (time): December 28th (2:15 p.m.)
- Network: ESPN
- Location: Albuquerque, New Mexico
- About the sponsor: Isleta Resort and Casino is located in Albuquerque, New Mexico and has a 100,000 square-foot casino, 9 dining venues, a 200-room hotel, RV park and a golf course. Isleta Resort and Casino has been the title sponsor for the New Mexico Bowl since 2023.
Pop-Tarts Bowl
- Date (time): December 28th
- Network: ABC
- Location: Orlando, Florida
- About the sponsor: The viral hit bowl game is back and even more flavorful in 2024. Three flavors of the famous Pop-Tarts breakfast pastry will serve as edible mascots this year and one will be chosen to be eaten by the winning team after the game. This bowl game has been sponsored by Kellanova (formerly Kellogg's) since 2020.
Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop
- Date (time): December 28th (4:30 p.m.)
- Network: CW Network
- Location: Tucson, Arizona
- About the sponsor: The longest, but possibly still the coolest name of all the bowl games this year. Gin & Juice by Dre and Snoop sells both premium bottled gin and an award-winning gin-based cocktail that comes in four flavors. This is the first year that the Arizona Bowl is sponsored by Gin & Juice by Dre and Snoop.
Go Bowling Military Bowl
- Date (time): December 28th (5:45 p.m.)
- Network: ESPN
- Location: Annapolis, Maryland
- About the sponsor: GoBowling.com is a website that promotes bowling by providing information and deals for more than 3,000 bowling alleys around the United States as well as tips and information to help you become a better bowler! GoBowling.com has been the title sponsor for the Military Bowl since 2023.
Valero Alamo Bowl
- Date (time): December 28th (7:30 p.m.)
- Network: ABC
- Location: San Antonio, Texas
- About the sponsor: Valero is the largest global independent petroleum refiner and one of the largest producers of renewable fuels. Valero has sponsored the Alamo Bowl since 2007.
Radiance Technologies Independence Bowl
- Date (time): December 28th (9:15 p.m.)
- Network: ESPN
- Location: Shreveport, Louisiana
- About the sponsor: Radiance Technologies provides intelligence analysis and warfighter support to the Intelligence Community and Department of Defense to enable effective military operations and protect our troops from harm. Radiance Technologies has been the title sponsor for the Independence Bowl since 2020.
TransPerfect Music City Bowl
- Date (time): December 30th (2:30 p.m.)
- Network: ESPN
- Location: Nashville, Tennessee
- About the sponsor: TransPerfect provides translation services and creative solutions to businesses seeking access to new markets. This includes website and app localization, language and cultural training, document translation, transcription, event services, and much more. TransPerfect has sponsored the Music City Bowl since 2020.
ReliaQuest Bowl
- Date (time): December 31st (12 p.m.)
- Network: ESPN
- Location: Tampa, Florida
- About the sponsor: ReliaQuest is a cybersecurity company that helps organizations combat cyber threats and minimize downtime. ReliaQuest has sponsored this bowl game since 2022.
Tony the Tiger Sun Bowl
- Date (time): December 31st (2 p.m.)
- Network: CBS
- Location: El Paso, Texas
- About the sponsor: Tony the Tiger is the mascot of the Frosted Flakes cereal brand. Kellanova/WK Kellogg has sponsored the Sun Bowl since 2019. Fun fact, the Sun Bowl is the second-oldest bowl game behind the Rose Bowl. I bet you can stump family and friends with that trivia question over the holidays.
Cheez-It Citrus Bowl
- Date (time): December 31st (3 p.m.)
- Network: ABC
- Location: Orlando, Florida
- About the sponsor: Cheez-It is another Kellanova (formerly Kellogg's) brand that has its own bowl game sponsorship. This is the second year of Cheez-It being the title sponsor for the Citrus Bowl.
Kinder's Texas Bowl
- Date (time): December 31st (3:30 p.m.)
- Network: ESPN
- Location: Houston, Texas
- About the sponsor: Kinder's is a California-based sauce, seasoning, and rub company founded in 1946 that is still owned by the Kinder family. After a few minutes on their website I suddenly find myself craving BBQ. This is the first year that Kinder's has sponsored the Texas Bowl.
Vrbo Fiesta Bowl - College Football Playoff Quarterfinal
- Date (time): December 31st (7:30 p.m.)
- Network: ESPN
- Location: Glendale, Arizona
- About the sponsor: Vrbo is an online marketplace for vacation rentals that allows travelers to book entire homes/properties when traveling. There are more than 2 million rental properties listed on Vrbo across 190 countries. Vrbo has been the title sponsor of the Fiesta Bowl since 2022.
Chick-Fil-A Peach Bowl - College Football Playoff Quarterfinal
- Date (time): January 1st (1 p.m.)
- Network: ESPN
- Location: Atlanta, Georgia
- About the sponsor: Chick-Fil-A is a fast food restaurant that specializes in chicken. They have more than 3,000 locations across the United States and have sponsored the Peach Bowl since 1997.
Rose Bowl presented by Prudential
- Date (time): January 1st (5 p.m.)
- Network: ESPN
- Location: Pasadena, California
- About the sponsor: Prudential is a financial services and insurance company that serves both retail and institutional clients across the United States and 40 other countries. Prudential became the presenting sponsor of the Rose Bowl in 2023.
Allstate Sugar Bowl - College Football Playoff Quarterfinal
- Date (time): January 1st (8:45 p.m.)
- Network: ESPN
- Location: New Orleans, Louisiana
- About the sponsor: Allstate is an insurance company that offers vehicle, home, life, and business insurance among other services. Allstate has sponsored the Sugar Bowl since 2007.
TaxSlayer.com Gator Bowl
- Date (time): January 2nd (7:30 p.m.)
- Network: ESPN
- Location: Jacksonville, Florida
- About the sponsor: TaxSlayer.com is a DIY tax software with a 100% accuracy guarantee. TaxSlayer.com has sponsored the Gator Bowl since 2012.
SERVPRO First Responder Bowl
- Date (time): January 3rd (4 p.m.)
- Network: ESPN
- Location: Dallas, Texas
- About the sponsor: SERVPRO is a cleaning and restoration company with more than 2,700 locations across the United States. SERVPRO offers specialty cleaning, water and fire restoration, as well as mold removal. SERVPRO has been the title sponsor for the First Responder Bowl since 2017.
Duke's Mayo Bowl
- Date (time): January 3rd (7:30 p.m.)
- Network: ESPN
- Location: Charlotte, North Carolina
- About the sponsor: Duke's Mayo is… you guessed it… mayonnaise!! They do also sell other sauces and seasonings but their claim to fame is being the third largest mayo brand in the United States. Duke's Mayo has sponsored this bowl game since 2020 and I have a feeling it is Will Levis's favorite bowl game.
Bahamas Bowl
- Date (time): January 4th (11 a.m.)
- Network: ESPN/ESPN2
- Location: Nassau, Bahamas
- About the sponsor: There is no title sponsor for the Bahamas Bowl this year. You can view the full list of sponsors here: https://www.bahamasbowl.com/sponsors/
Capital One Orange Bowl - College Football Playoff Semifinal
- Date (time): January 9th (7:30 p.m.)
- Network: ESPN
- Location: Miami Gardens, Florida
- About the sponsor: Capital One is a bank best known as one of the largest credit card issuers and auto lenders in the United States. They also offer commercial and consumer banking services. Capital One has sponsored the Orange Bowl since 2014.
Goodyear Cotton Bowl Classic - College Football Playoff Semifinal
- Date (time): January 10th (7:30 p.m.)
- Network: ESPN
- Location: Arlington, Texas
- About the sponsor: Goodyear manufactures tires for a wide variety of vehicles. Goodyear has sponsored the Cotton Bowl Classic since 2014.