
Dwain McFarland breaks down his Week 16 Utilization Report to highlight the biggest fantasy football takeaways from the first round of the fantasy playoffs.

Welcome to the Utilization Report, where Dwain McFarland highlights his top fantasy football takeaways heading into Week 16.
Let's follow the data to identify the top waiver wire options, trade targets, upgrades, and downgrades based on what we learned in Week 15.
Note: as you read through the Utilization Report, you'll notice the Utilization Score being used as a pillar of analysis. For more information on how to use the score and why it's more predictive than fantasy points per game, read here.
Josh Allen has reached season-highs in passing yards in the last two games, with 342 against the Rams and 362 versus the Lions. The Bills' passing attack is peaking at the perfect moment in the fantasy playoffs. However, with the return of Keon Coleman and Dalton Kincaid, playing time was spread out more than ever in Week 15—no pass catcher reached 70% route participation.

Shakir continued to lead the team in target share (23%) and fantasy points (15.9), but his four-game streak of 80%-plus route participation ended (64%). In healthy games with less than 80% route participation, Shakir has averaged 13.9 points with a 5.3 Utilization Score—far lower than his 6.8 from Week 10 to 14. To create his comp group, I used the middle ground.
The upside of Buffalo's passing attack should protect Shakir from the bottom range of outcomes here, but most of his strong comps were in the WR3 range rather than WR2.
Shakir is HOLDING STEADY as a high-end WR3 heading into Week 16.
A week after leading the Bills in target share (38%), Cooper failed to register one target, and his route participation plummeted to a five-game low (42%). The trade-deadline acquisition has yet to reach a 70% route participation rate in six games, subduing his Utilization Score to 4.1.

Cooper's 24% TPRR with the Bills remains respectable, which points to upside should his role ever change, but Buffalo appears committed to a rotation for now.
Cooper DOWNGRADES to WR5 bench-stash status.
Kincaid (knee) returned from a three-game absence but trailed Dawson Knox in playing time with a 58% route participation rate. However, he picked up where he left off in the target department with a 33% TPRR.

Prior to his injury, Kincaid reached a 21% TPRR or higher in six straight contests. Hopefully, the route participation will ramp up as he gets healthier, but Kincaid has reached 80% only twice this year. The second-year tight end would offer significant upside with more playing time. For now, he provides low-end to midrange TE1 upside based on his comps.
Kincaid is HOLDING STEADY as a borderline TE1.
Brown stands at the top of the Utilization Score mountain since the Zack Moss injury. Over his last six games, he has a 9.6 Utilization Score, averaging 23.3 points per game—second behind Saquon Barkley.

Khalil Herbert has yet to dent Brown's workload, leaving the second-year back in complete control in Week 15 with a 92% snap share. Brown has reached a 79%-plus snap share in six straight games and surpassed a 9.0 Utilization Score in five of six starts. He has no weakness in his game, dominating the carries inside the five-yard line (100%) and the two-minute offense (93%).
Brown represents one of the true rarities in fantasy football—an every-down workhorse who also resides on a high-quality offense. Brown's comps have averaged 20 points per game, with 85% notching a top-six finish.
Brown is a high-end RB1 regardless of matchup.
Over the last three games, Dowdle has led the Cowboys backfield in snaps (73%), rushing attempts (68%) and route participation (63%). Over that span, he has an 8.1 Utilization Score with 17.1 points per game.

While Dowdle has been the No. 1 in Big D for multiple weeks, recent trends point toward even more upside. First, he has handled 100% of the rushing attempts inside the five-yard line and 59% of the short-yardage snaps (SDD) over the last three games. Second, he has wrestled the two-minute offense away from Hunter Luepke with 63% and 100% snap shares over the last two games.
Those three developments move him from early-down workhorse territory into the every-down-back conversation. Without a talented challenger, it is hard to imagine Dowdle losing his grip on this dominant role—and the comps are impressive.
Most of Dowdle's peers (58%) were RB1s, and those who missed were most commonly high-end RB2s (33%).
Dowdle UPGRADES to borderline RB1 territory.
Adams will turn 32 in December but hasn't shown any signs of decline. Since joining the Jets, he leads the team with an 8.7 Utilization Score and 18 fantasy points per game. Despite the competition from a younger high-end target earner, Adams has a 30% target share versus 26% for Garrett Wilson.

While Wilson has remained strong in his own right, Adams leads the team in most Utilization Categories. Over his last four games, Adams ranks second in Utilization Score (9.4), trailing only Ja'Marr Chase (9.7).

Based on Adams' 8.7 Utilization Score with the Jets, he has 10 comps in our database. They averaged 17.4 points per game and 100% collected a top-12 finish, with 30% achieving top-six.
Adams UPGRADES to borderline WR1 status.
This section will highlight some of the biggest Utilization Score movers over the last four games.
Note: Sometimes, the players are the same as the previous week, and in those cases, I might highlight a different player to cover more players. Be sure to check out last week's risers and fallers.
A few players pop up weekly in the fantasy boxscore but lack the underlying goods to back them up. They are best left for the next fantasy manager to worry about.
Donnie Brasco: "You should give it to somebody who doesn't know any better because that's a fugazi."
Alvin Kamara suffered a groin injury that could keep him out of Week 16. After Kamara left the game, Miller took over the backfield, not Jamaal Williams.
Miller versus Williams after the Kamara injury in Week 15:
This is a tiny sample, but the Saints have been reticent about giving Williams touches all season. The Saints' offense is quarterback-challenged and lacks the weaponry to mount a high-end scoring attack, but Miller is the favorite to lead the team if Kamara can't go.
The Saints will be heavy underdogs to the Packers next week, but get the Raiders in Week 17.
Miller UPGRADES to low-end RB2 territory without Kamara.
McMillan has been the Bucs' No. 2 receiving option with an 82% route participation since their Week 11 bye. The third-round rookie battled injuries early in the season but could be on the verge of a breakout.
Over the last two games, he has a 7.5 Utilization Score, averaging 20.2 points per game.

Over that span, he has a 25% target share and a 29% air yards share—numbers that should grab our attention in one of the best passing attacks in the NFL. The range of outcomes on McMillan is wide, but 24% of his comps were WR24s or better. That makes him worth stashing in most formats.
McMillan is a PRIORITY WAIVER wire target—he UPGRADES to boom-bust WR4 status and offers WR2 upside.
Coker returned to action and stepped into a significant role with Xavier Legette suffering a groin injury. The undrafted rookie out of Holy Cross posted a 7.5 Utilization Score with 21 fantasy points thanks to a busted-coverage 83-yard TD.
While he won't likely be rewarded with another freebie TD this season, Coker finished second on the team in route participation (84%) and target share (23%). He has reached a 75% route participation rate or higher in three contests this season—averaging 14.8 points.
Coker UPGRADES to boom-bust WR4 territory if Legette is out.
With Evan Engram out for the season, Strange stepped into a massive role in Week 15, with a 28% target share. The second-round NFL Draft pick from 2023 finished second on the team with 11 targets on his way to a team-leading 9.3 Utilization Score.
While expecting another 18.3-point fantasy performance in the coming weeks isn't realistic, we have seen teams feed tight ends underneath zone coverage for multiple weeks when needed (e.g., Cade Otton). Strange has a draft pedigree, and Jacksonville needs someone besides Thomas to step up with Christian Kirk and Gabe Davis also out for the year.
Strange UPGRADES to the borderline TE1 tier.
These players aren't available in sicko leagues (I feel ya), but believe it or not, most of the Milky Way galaxy doesn't play in a sicko league. If available, please allow us sicko-leaguers to live vicariously through you and prioritize these options off the waiver wire.
Nick Chubb suffered a broken foot, ending his season and opening the door for Ford to take another swing at the lead role in Cleveland. In Weeks 1 through 5, Ford was the team's top back with a 67% snap share and 52% rush share. Over that span, he posted a 7.4 Utilization Score but averaged only 11.9 points in an anemic pre-Jameis Winston offense.

In Week 15, he posted a 6.0 Utilization Score and 18.4 points, with Chubb only playing 33% of the snaps.
Ford is worth a waiver wire claim, but the Browns could move to Dorian Thompson-Robinson as the starting quarterback after another multi-interception game from Winston. The team isn't committed to having Winston as the starter moving forward.
Additionally, we could see D'Onta Foreman and Pierre Strong siphon touches from Ford as we did early in the year—holding the third-year back below 50% of the rushing attempts in three of five games. Having said that, there is also a runout where the Browns feature Ford and give Winston another chance as the starter. If those two things happen, Ford will quickly climb the ranks.
Ford UPGRADES to borderline RB2 territory but would offer high-end RB2 upside if Winston remains the starter and the Browns commit to Ford on early downs. Cleveland has a favorable matchup against the Bengals in Week 16.
Brown could return as soon as Week 16, which makes him worth rostering if you have room. We won't trust him in lineups out of the gate, but there is a chance he performs well enough that he could become an option in Week 17. Of course, that assumes Patrick Mahomes, who is week-to-week with a high ankle injury, is under center rather than Carson Wentz.
Brown is a WR5 stash play who could offer WR3 upside in Week 17.
If you play in a sicko league, here are some names that are more likely to be available. They should not be sitting on the wire due to potential value in the future, but they likely won't be helping your fantasy squad next weekend.
Braelon Allen left the Week 15 contest with a back injury, leaving Davis as the No. 2 back behind Breece Hall. It was also Hall's first game back from injury, which kept the utilization close for the Jets backfield. Davis registered a 39% snap share versus 48% for Hall.

Davis could find himself in a starting role if Allen misses time and Hall suffers a setback, which makes him worth a stash in deeper formats.
Davis is a midrange RB4 if Allen is out and offers contingent RB2 upside should something happen to Hall. Over the final two weeks of the fantasy season, the Jets have favorable matchups against the Rams and Bills.
Jaylen Waddle is day-to-day after suffering a knee injury that knocked him out of the game against the Texans. While Waddle avoided a season-ending blow, his availability for Week 16 is in question.
Washington stepped into Waddle's role with a 70% route participation and 15% target share. The Round 6 NFL Draft pick was known for his yards-after-the-catch (YAC) prowess at Virginia and could shoulder a full workload with Odell Beckham released last week.
Washington will enter the boom-bust WR4 conversation if Waddle misses time, but the matchup against the 49ers won't be easy in Week 16.
P.S. Remember to revisit last week's stash plays for additional options that could still be on your waiver wire.