
Dwain McFarland analyzes utilization metrics to determine the most important situations to monitor for Week 3 in fantasy football.

Volume is king in fantasy football, and this report will help you understand which players are due more or less according to their roles. Based on historical data tied to metrics we know drive volume, it is a great way to understand who is over-performing (sell high) and underperforming (buy low).
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There isn’t a bigger story in fantasy than what is happening in Los Angeles. Three players who went undrafted in most fantasy leagues are taking the NFL by storm.
Bursting onto the scene against the Seahawks was impressive, but delivering big results in Week 2 against the 49ers tells us this team is for real. Yes, teams will adjust to the Rams' attack, but all three players (plus Stafford) deserve significant upgrades in their rest-of-season outlook.
Nacua’s 39% target share is the highest in the NFL after two weeks. Over the last 10 years, the WRs who reached a 37% or higher target share over the first two weeks have faired well for the season.
Those are some big-time names, but that is the world we live in, and we must adjust quickly.
Outlook: Nacua UPGRADES to a low-end WR1 until Kupp returns. Upon Kupp’s return, if Nacua is still going strong, he will drop into the WR2 range, and we will reevaluate.
Williams had a strong showing in Week 1 with a top-eight finish on 18 points but ceded much of the ground game to Cam Akers, who handled 56% of the attempts.
However, in Week 2, Akers was a healthy scratch, opening the door for a more prominent role for Williams.
Williams bogarted 78% of the rushing attempts and registered an 80% route participation on his way to an electric 28 points. With Akers on the trade block, we shouldn’t look at Williams’ performances as short-lived — this utilization has staying power.
Since 2012, running backs that handled at least 60% of attempts along with a 65%-plus route participation have SMASHED, averaging 21.9 points per game. The average finish for the group was RB5.
Williams is only 194 pounds, so we could see the team try to work in another back, but the Rams could also lean into the passing game and play to Williams’ strengths in the passing game.
We will slightly temper expectations for now, but the second-year RB is still worthy of a significant move up the rest-of-season ranks.
Outlook: Williams UPGRADES to mid-range RB2 status. He is available in 38% of leagues and should be your No. 1 priority if there. In FAAB leagues, he is worth 90%-plus.
The former Round 2 NFL Draft selection is enjoying a breakout campaign in his third season, but it’s going a little under the radar due to the success of Nacua and Williams. Last season, he showed signs of life at the end of 2022 and is picking up where he left off with a WR3-worthy 19% target share and a WR2-worthy 29% air yards share.
Atwell handles more intermediate and deep route duties (12.9 aDOT), while Nacua patrols the underneath and intermediate zones. When Kupp returns, we could see Atwell displace Van Jefferson as the deep threat.
Outlook: Atwell UPGRADES to a mid-range WR3 until Kupp returns. He will be a WR4 with spike-week upside if he claims Jefferson’s role with Kupp back in the lineup.
Stafford is only rostered in 35% of Yahoo! leagues and is also available in most high-stakes formats. While he hasn’t exploded in the box score yet, the improved weapons provide an upside we didn’t realize existed for the 2023 season.

Sep 17, 2023; Inglewood, California, USA; Los Angeles Rams quarterback Matthew Stafford (9) throws a pass in the first half against the San Francisco 49ers at SoFi Stadium. Mandatory Credit: Jayne Kamin-Oncea-USA TODAY Sports
His passing yardage totals of 340 and 307 yards are solid, and the TDs could eventually flow — especially when Kupp returns. With four quality weapons and a shaky defense, Stafford could offer similar upside to Kirk Cousins, who is currently the QB1 in fantasy land.
Stafford was the QB5 overall with 20.4 points per game in 2021 and could make sense for fantasy teams with injured QBs like Joe Burrow and Anthony Richardson.
Outlook: Stafford UPGRADES to mid-range QB2 status and offers QB1 upside.
A unique combination of events has created an opportunity for fantasy managers in the RB market.
Jacobs ranks as the RB26 after delivering 10 or fewer points in his first two games. However, the underlying utilization remains RB1-worthy.
The average finish for RBs over 65% of rushing attempts and between 45 and 55% route participation is RB7 with 18.4 fantasy points per game since 2012.
Additionally, Jacobs is seeing additional love in the passing attack with 21% and 43% TPRRs over the first two weeks in a highly condensed passing tree. Those numbers will regress some, but Jacobs could push for 70 targets.
Outlook: Jacobs still has a top-12 finish squarely in his range of outcomes despite his slow start.
Stevenson handled 73% of the snaps, 61% of the rushing attempts and was in a route on 58% of the dropbacks over the first two games.
Notably, he remains in near sole possession of high-leverage snaps in short-yardage situations (89%) and in the two-minute offense (85%).
His 14.9 points per game (PPG) isn’t bad, but there is room for more. Historically, this utilization profile has offered 18 PPG upside.
Outlook: Stevenson profiles more like a mid-range RB1, making him a value if you can scoop him at an RB2 price.
Mixon has the second-highest rush attempt share (79%) and gets all of the Bengals' short-yardage work — including the totes inside the 5-yard line. Over the past two seasons, Mixon was dreadfully inefficient but has shown signs of improvement early.
Theoretically, this should be an excellent environment for Mixon, but the Burrow calf injury could hamper Cincinnati’s ceiling over the coming weeks.
Outlook: Mixon profiles like a low-end RB1 that should easily best his current 13.5 PPG.
David Montgomery is day-to-day with a thigh injury that might keep him out of the next couple of games.
After Montgomery exited Week 2, Gibbs didn’t see a big bump in rushing attempts — with Craig Reynolds scooping up 60% of the totes. However, Gibbs’ route participation skyrocketed to 67%.
This is huge for Gibbs’ outlook in the short term and it could also open the door to secure a larger portion of the passing game reps moving forward. Coaches have always trusted Montgomery in passing downs, but he has never been a special player in that regard.
Alvin Kamara and Christian McCaffrey didn’t reach 30% of the rushing attempts as rookies but still finished as the RB3 and RB9, respectively. How did they do that?
Kamara eclipsed a 50% route participation and posted a 33% TPRR, while CMC reached 79% route participation and a 24% TPRR.
Gibbs currently has a 33% TPRR and if he can up his route participation to 50% or higher, he could perform similarly to what we saw from Kamara in 2017.
Outlook: Gibbs UPGRADES to high-end RB2 status with Monty out. His profile offers mid-range RB1 upside if he capitalizes on the opportunity.
Wilson is playing like an elite WR over the first two games. His 30% target share is ninth-best in the NFL, and his 47% air-yard share ranks fifth.
However, his environment has deteriorated rapidly. Zach Wilson is the 31st-worst passer according to PFF passing grades, and his 54% completion rate ranks 32nd. Unfortunately, none of these things are new for Wilson — they are extensions of what we have seen over his first two seasons in the NFL.
In Week 2, only 44% of Garrett Wilson’s targets were deemed catchable, and the Jets posted a negative dropback rate over expectation (DBOE) again at -4%. New York is averaging a dreadful 49 plays per game.
Given the Jets' defense and running back depth, it makes sense that they want to take the game out of Wilson’s hands. His 6.7% turnover-worthy play rate is the second-highest in the NFL.
Once we factor in the Jets' dropback volume, even with Wilson at a 30% target share, he looks more like a 115-target player. Historically, WRs with a similar aDOT with 110 to 120 targets finished as low-end WR2s. And we haven’t even considered the reduced catch rate due to Wilson’s accuracy woes.
Wilson will still have some good performances thanks to his route running and big-play ability. However, his reliance on those plays will be higher than ever, making him a boom-bust option. The second-year WR profiles closer to Drake London than the WR1 we had our sights on as a Round 2 pick in our drafts.
If someone in your league still buys into the WR1 hype behind Wilson, now is the time to make your move.
Outlook: Wilson DOWNGRADES to a low-end WR2 who could slip into WR3 territory, given the QB accuracy issues.
Despite never getting the opportunity to play a full-time role in Detroit, the underlying talent signals were there for Swift.
On RB3- to RB4-worthy workloads, he delivered RB2-worthy finishes (15th, 9th and 16th) in PPR formats.
The Lions decided to move on and start fresh with Gibbs, but Swift was a good back in 2022.
So, really, it is no surprise that Swift exploded for 27 points last Thursday night when given 64% of the rushing attempts and a 55% route participation rate.

Sep 14, 2023; Philadelphia, Pennsylvania, USA; Philadelphia Eagles running back D'Andre Swift (0) celebrates his touchdown against the Minnesota Vikings during the fourth quarter at Lincoln Financial Field. Mandatory Credit: Bill Streicher-USA TODAY Sports
Swift likely staked a larger claim to the backfield, but the coaching staff already chose Kenneth Gainwell once based on an entire offseason. One thing is clear — the Eagles prefer having a back with passing-down chops as their starter. Rashaad Penny didn’t sniff the field until late in the game when Swift tapped out for a breather.
Outlook: Swift profiles as a boom-bust RB3 option with RB1 upside if the Eagles were impressed enough by his Week 2 performance to crown him as the lead option.
Robinson hogged 72% of the rushing attempts in Week 1 and bested that in Week 2 with 86%.
He also took over 100% of the short-yardage work and handled both rushing attempts inside the five-yard line.
Antonio Gibson continues to lead the way on passing downs, averaging 93% of the snaps in the two-minute offense, which could create challenges in the wrong game scripts.
Outlook: Robinson UPGRADES to volume-dependent RB2 territory.
D’Onta Foreman was a healthy scratch last weekend, leading the fantasy community to believe Roschon Johnson season was upon us.
However, it was Herbert who soaked up most of the additional work.
While Roschon could still end up as the RB to own later this season, Herbert is the superior option right now.
He hasn’t had much luck in the box score with finishes of RB27 and RB28, but Herbert could make his way back into the RB2 conversation if Chicago can turn their offense around.
Outlook: Herbert UPGRADES to high-end RB3 with upside status.
Moss bogarted a whopping 98% of snaps, 86% of rushing attempts and tallied a 91% route participation rate. With how poorly Deon Jackson played in Week 1, the door was left open for Moss, and he kicked it in with 21 fantasy points.
We aren’t sure what will happen with Jonathan Taylor, who is eligible to return from the PUP in Week 5, which makes it hard to go all-in on Moss, who is available in 47% of Yahoo! leagues. At a minimum, he is a volume-based low-end RB2.
Of course, there is a chance the Jonathan Taylor situation lingers or the team moves him in a trade, which provides Moss with a small shot at rest-of-season value.
Outlook: UPGRADES to a volume-dependent low-end RB2 until Taylor returns with a small chance for rest-of-season value.
This preseason I was concerned the Colts could be a run-first offense thanks to Anthony Richardson’s propensity to scramble and a coaching staff looking to protect the rookie with a heavy dose of running plays.
Additionally, the concerns around Richardson’s accuracy made this a situation I wanted to avoid.
I was wrong on all counts.
Pittman is rarely leaving the field with a 98% route participation and is commanding targets like an ALPHA with a 33% share. That is elite territory, and his 37% air-yard share is WR1-worthy.
Outlook: Pittman UPGRADES to low-end WR2 territory.
The 30-year-old WR hasn’t delivered a 20% target share since 2019, but he leads the Buccaneers with an eye-popping 28% over the first two games.
Evans’ 47% air-yard share is well above the WR1 threshold of 31% over the past three seasons.
The veteran has WR13 and WR3 finishes over the first two games, and the Bucs' passing attack looks highly consolidated, with almost 50% of targets flowing through Evans and Chris Godwin.
Outlook: Evans UPGRADES to a mid-range WR2 and could force his way higher.
